Unveiling the Journey of MOMA and Their Local Delicious Oat Drink
As a plant-based milk lover, have you ever wondered what it’s like inside the factory of this tasty creation? We recently had a great chat with the MOMA team, and they shared with us all the exciting details about their locally produced oat drink and their factory located right in the UK. Want to know more about it? Let's dive into the story of MOMA and discover what makes their oat drink truly exceptional!
From Oat Obsession to Oat Drink Revolution
For over 17 years, oats have been MOMA’s greatest obsession! It all started in 2006 when they set up a makeshift stall at Waterloo station, serving oat-based breakfasts and smoothies to hungry commuters. Over the years, their range expanded to include delicious porridge and breakfast cereals. Then, in 2020, they decided to take a leap and introduced their very first oat drinks. The response has been incredible, with MOMA winning Great Taste Awards for their oat drinks and gaining a loyal customer base, including numerous coffee shops. Venturing into this new product category has been an incredible journey for MOMA, opening doors, especially in the world of coffee.
Crafted with Care: What Sets MOMA Oat Drink Apart
So, with all the plant-based milk options in the market nowadays, what sets MOMA oat drink apart from the others? It's their unwavering commitment to care and attention to detail! MOMA hired their own oat scientist to unlock the secrets of creating a fantastic oat drink at a molecular level. They spent two years and tested 250 recipes before finally perfecting their current recipe. The entire team, consisting of 18 dedicated individuals, were involved in the rigorous taste testing process. Their hard work paid off when they were awarded Great Taste awards for each of their four oat drinks. Baristas, too, have fallen in love with the taste and quality of MOMA products, and that's something they are immensely proud of.
Inside the MOMA Factory
You might be wondering where MOMA oat drink is produced. Well, they made the delightful decision to bring production to the UK in May 2022. They now have a small factory located in the beautiful South West region. During a team day out in March, they had the opportunity to witness the entire oat drink production process, from mixing to packing. The team was impressed to see how their recipes, initially created in their Deptford office kitchen lab, are now scaled up to a full-scale factory production line!
The Barista's Secret: Original Oat Drink vs. Barista Oat Drink
Now, let's talk about the difference between their Original oat drink and Barista oat drink. The key distinction lies in the fat content. MOMA understood that to achieve that silky micro-foam and replicate the creaminess of whole dairy milk, a higher fat content was necessary for their Barista oat drink. This added richness creates a velvety mouthfeel that perfectly complements flat whites and lattes, making it the preferred choice for baristas.
Sustainability at Heart
As a plant-based food and beverage company, MOMA strongly values environmental sustainability. They took a significant step to reduce food miles by moving their oat drink production to the UK, Moreover, they are committed to sourcing their oats from within 100 miles of their factory, ensuring the lowest possible carbon footprint. Building strong relationships with their oat growers is also a key focus for MOMA, similar tothe deep connections specialty coffee companies have with their coffee farmers. Sustainability is at the heart of everything they do.
What's Brewing Next?
As curious as we were, the team shared that there are new and exciting products in the pipeline but they are top secrets at the moment. We can only anticipate more oat-based goodness from them in the future!
Get Ready for the Ultimate Coffee Experience with MOMA at Extracted Development
Before we wrap up, we can't contain our excitement that MOMA will join us as our Plant-based Milk partner for Extracted Development at the upcoming Birmingham Coffee Festival! Their Barista oat drink will be available for our competitors to showcase their skills on stage and at the competition brew bar on 9 July 2023 (Sunday). Their team is also eager to meet incredible people at the festival as this is their first coffee festival outside of London, and they can't wait to kick things off!
Prepare to witness this extraordinary competition that showcases the best in coffee talents. Trust us when we say, you won't want to miss this epic event!
